How might we craft a brand experience that captures hearts, not just minds?
COMPANY
Critical Mass
PLATFORM
Web
ROLE
UX Designer
YEAR
2022
Helped 1-800-Flowers extend their brand messaging to their online experience. As the UX designer for this project, I worked collaboratively with art directors, visual designers and marketing researchers to redesign the digital experience to focus on capturing hearts in a new customer segment.
RESULTS
64% motivated to order from the brand
As my work is under NDA, I can't share with you all the details here but I would be more than happy to chat alongside my overall experience with you in an interview.
The team who made this possible.
Visual Designers & Art Directors
bring UI designs and concepts to life
Marketing Science
gather insights to shape the brand strategy
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