How might we reduce friction in product discovery while still offering a breadth of choice?
COMPANY
lululemon
PLATFORM
Web & iOS
ROLE
Lead Designer
YEAR
2024
Established a product label strategy to guide users in navigating through our product assortment. As the lead designer for this project, I ran workshops, contributed to A/B test plans and worked together with various teams to create and align on a holistic strategy.
RESULTS
75% OCR and millions in annual revenues
As my work is under NDA, I can't share with you all the details here but I would be more than happy to chat alongside my overall experience with you in an interview.
The team who made this possible.
Product
main partner in leading workshops and stakeholder reviews
UX Writer
partner in establishing clear guidelines for product labels
Engineering
building and iterating on the product
Data Science
collaboratively shape design strategy with evolving model behaviour
User Research & Analytics
collaboratively gather the right insights, run UX research and A/B tests
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