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How might we reduce friction in product discovery while still offering a breadth of choice?

COMPANY

lululemon

PLATFORM

Web & iOS

ROLE

Lead Designer

YEAR

2024

Established a product label strategy to guide users in navigating through our product assortment. As the lead designer for this project, I ran workshops, contributed to A/B test plans and worked together with various teams to create and align on a holistic strategy.

RESULTS

75% OCR and millions in annual revenues

As my work is under NDA, I can't share with you all the details here but I would be more than happy to chat alongside my overall experience with you in an interview.

The team who made this possible.

Product

main partner in leading workshops and stakeholder reviews

UX Writer

partner in establishing clear guidelines for product labels

Engineering

building and iterating on the product

Data Science

collaboratively shape design strategy with evolving model behaviour

User Research & Analytics

collaboratively gather the right insights, run UX research and A/B tests