The task was to design an experience that could bridge an emotional gap between a brand that's known for their yoga pants and its emerging focus on high-performance innovation. The core problem: While lululemon leads in the athletic apparel industry, it lacks the storytelling to build trust and credibility in performance wear.

Run Further was a campaign and research study that showcased how women could perform at their best when given the same level of innovation typically designed for men. My role was to translate that ambition to a digital experience that felt human, credible, and inspiring.