03:37:10

PST

Sunday, July 6, 2025

From entrepreneurs to enterprises, I help businesses design intuitive, impactful, and visually-compelling digital experiences.

nice to meet you! I'm Najla, but my friends call me Naj

Available for work

with a little help from my

with a little help from my

friends

friends

(the companies I've worked for and with – just to name a few)

(the companies I've worked for and with – just to name a few)

(the companies I've worked for and with – just to name a few)

design

values

Impactful

Ensuring the digital experience is visually captivating and drive measurable outcomes for both the users and business.

Ensuring the digital experience is visually captivating and drive measurable outcomes for both the users and business.

Scalable

Using systems-oriented thinking such that the digital experience holds up over time and across complexity.

Using systems-oriented thinking such that the digital experience holds up over time and across complexity.

Inclusive

The digital experience should be usable for everyone, regardless of ability, language or context.

The digital experience should be usable for everyone, regardless of ability, language or context.

journey

so far

Lead UX Instructor

Brainstation

Brainstation

2023 – Present

2023 – Present

Senior Digital Product Designer

lululemon

lululemon

2022 – 2024

2022 – 2024

Design lead for homepage, gifting and highlights. Working collaboratively with cross-functional partners to build 0 → 1 products in these channels.

UX Designer

Critical Mass

Critical Mass

2022

2022

Embedded within the design team at Apple (NDA).

Digital Designer II – Experience Design

Best Buy Canada

Best Buy Canada

2019 – 2022

2019 – 2022

Led visual design for global sales events across all channels – BestBuy.ca, emails and online ads. Influenced and assisted on the vision of these campaigns throughout all digital touchpoints.

Digital Product Designer

Peko Produce

Peko Produce

2020 – 2021

2020 – 2021

Worked on the onboarding and recipe scanning features (OCR).

Jakarta-raised

Vancouver-based

I'm a digital product designer who's able to translate complex ideas into engaging digital narratives, with a business degree from UBC. I'm obsessed over the details and passionate about storytelling through design while creating experiences that drive tangible business results.

Throughout my 7 years of professional experience, I’ve worked freelance, in-house, and at established public companies, developing a wide range of multi-disciplinary skills in diverse contexts. Outside of work, I'm an avid photographer, concert-goer and matcha-drinker.

on

on

repeat

A classic from my Spotify Wrapped.